Today, licensing is becoming more sophisticated. Product lines must have added value in terms of creativity and / or innovation. The development strategy of a property must be carefully considered for a successful licensing program.
The parameters that ensure a successful licensing program are a good coordination and coherence of the program which is based on good marketing and distribution to ensure adequate continuity and a growing interest in the property.
Our role, is to support our clients at every stage of their developpment in terms of creation, design, manufacturing and distribution market.